Technological Disruption in Commerce: A Humanities Perspective

Abstract

The rapid evolution of technology has led to significant disruptions in commerce, transforming traditional business practices, consumer behavior, and the global economy. While much of the discourse surrounding technological disruption tends to focus on economic, technical, and managerial perspectives, this paper seeks to examine the impact of technological changes from a humanities perspective. Drawing from philosophy, sociology, and cultural studies, it explores how technology reshapes human relationships, values, and identity in the realm of commerce. The paper argues that understanding technological disruption in commerce requires a multifaceted approach that includes humanistic insights into the implications of these changes for society and individuals. The discussion includes the ethical considerations of automation, digital platforms, and the gig economy, while also reflecting on the role of technology in shaping cultural narratives around work, consumption, and innovation.